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Case Study · Hospitality

Six Hotels, 1,309 Rooms, One Vendor

EZELINK rebuilt the wireless network at three Citymax properties and deployed bandwidth management across three more for the Landmark Group — 635 access points, PMS-integrated guest access, and one platform managing all six.

Client  Citymax Hotels · Landmark Group Portfolio  6 Properties Rooms  1,309 Effort  45 Man-Days
Citymax Hotel exterior at dusk with illuminated signage on the building
635
Access Points
1,309
Hotel Rooms
6
Properties
45
Man-Days
The Challenge

Six Buildings, Four Different WiFi Problems Each

Citymax has built a reputation on a warm, family atmosphere at an accessible price point — which means high occupancy, high guest turnover and travellers who expect the WiFi to simply work, whether they're here for business or a holiday.

The difficulty is that a hotel is not one environment. A guest floor, a restaurant, a leisure area and a conference room each place completely different demands on a network: different densities, different session lengths, different applications. Designing for the average across all four gets you a network that is wrong everywhere.

On top of that, guests move constantly — lobby to lift to corridor to room to pool — and expect the connection to follow without re-authenticating. Meanwhile the hotel's own systems and staff traffic share the same building, and a hotel carries real responsibility for keeping guest data separate and secure.

  • Guest rooms, catering, leisure and conference areas each needing different coverage
  • Heavy guest turnover, with bandwidth-hungry applications competing
  • Seamless roaming required as guests move through the property
  • Guest, staff and office traffic needing genuine separation
  • Six properties across four emirates, managed as one estate
Citymax hotel lobby with café seating and restaurant entrances
Lobby and dining: high density, short sessions, constant movement.
Citymax guest room with bed, wardrobe and work area
Guest rooms: lower density, longer sessions, higher expectations.
The Engagement

Two Scopes, One Platform

Not every property needed the same intervention, and we didn't sell one. Three hotels received a complete wireless refurbishment. The other three, where the underlying infrastructure was sound, needed control over how bandwidth was being used rather than new hardware. Both scopes run on the same managed platform, so the group sees one estate rather than two projects.

Scope one

Full Wireless Refurbishment

Complete replacement and redesign of the wireless network — survey, access points, controller, gateway and captive portal.

Sharjah · Bur Dubai · Al Barsha
Scope two

Bandwidth Management

Traffic control and fair-usage policy on existing infrastructure, bringing guest experience up without replacing hardware.

Business Bay · Al Barsha 2 · Ras Al Khaimah
The Solution

Designed Room by Room, Not Floor by Floor

Our engineers built a theoretical model of access point placement for each property first, then went room by room adjusting the equipment and measuring actual signal levels rather than trusting the model. That is slower on paper and considerably faster in practice, because it removes the re-work that follows a design validated only on a drawing.

The access points use built-in smart antennas that adjust channel and power automatically, so guest rooms, restaurants and meeting rooms hold full signal without manual tuning as conditions change. They're ceiling-mounted and finished to sit inside the hotel's interior design rather than on top of it — which matters more to a hotel than most vendors acknowledge. Because each unit carries a large client load, fewer were needed overall, which brought down both hardware and installation cost.

Authentication is where the guest experience is really decided. Guests authenticate against the hotel PMS or through a form tied to the membership system, so access is legitimate from the source. Staff use a different method entirely, keeping the office network and the guest network genuinely separate. Identity-based security then separates guests, employees and partners at the traffic level, with voice and video recognised and prioritised so a video call survives a busy evening.

  • Per-room modelling and signal measurement, not floor-plate assumptions
  • Smart-antenna access points auto-adjusting channel and power
  • Ceiling-mounted and finished to disappear into the hotel interior
  • PMS-integrated and membership-linked guest authentication
  • Separate authentication for staff, isolating office from guest network
  • Voice and video prioritised through deep packet inspection
EZELINK access point installed on a guest corridor ceiling at a Citymax hotel, status light lit
Installed and live: corridor coverage that carries roaming between rooms and lifts.
Citymax hotel reception and lobby with ceiling-mounted network and security devices
Reception: PMS-integrated login means a guest is online before they reach the lift.
Deployment

The Numbers Behind the Build

Client
Citymax Hotels · Landmark Group
Properties
6 across the UAE
Rooms
1,309
Access points
635
Effort
45 man-days
Full refurbishment
Sharjah · Bur Dubai · Al Barsha
Bandwidth management
Business Bay · Al Barsha 2 · Ras Al Khaimah
Scope
Guest WiFi · Roaming · Captive portal · PMS integration · 24/7 NOC
The Results

One Dashboard for the Whole Group

All six properties are now managed from a single platform. For a group operating across four emirates, that is the difference between six separate IT relationships and one — configuration, monitoring and reporting happen centrally, and problems are visible before a guest reports them at reception.

Choosing a single vendor for the whole estate removed the integration risk that usually sits between hardware suppliers, installers and support contracts. Every component was designed to work with the others because it came from the same place, which is what made 635 access points across six buildings a 45-man-day job rather than a year-long programme of coordination.

  • 635 access points across 1,309 rooms and six properties
  • Full signal in every space type — rooms, restaurants, leisure and conference
  • Seamless roaming, with terminals auto-selecting the best signal
  • Guest and office networks separated by authentication method and policy
  • One centralised platform managing the entire group estate
Rooftop pool deck at a Citymax hotel with sun loungers and the Dubai skyline behind
Leisure areas are outdoor, exposed and still expected to hold signal.
Fitness centre at a Citymax hotel with cardio and resistance equipment
Gyms are mirrored, metal-filled rooms — among the hardest spaces in any hotel.
Explore

The Solutions Behind This Project

One Group, One Platform

Let's Bring Your Whole Portfolio Onto One Network

Tell us how many properties you operate and what state their networks are in. We'll survey them and propose the right scope per property — not the same scope for all of them.

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